What We Do
Whether yours is a brand-new enterprise or a long-established product or service, the focus for a successful marketing strategy must be centered on the competitive advantages you have within your industry. What is it about your brand that truly sets it apart from others that prompts engagement from prospects?
Together, we will dig deep to find your unique selling proposition and provide key positioning supported by an appropriate media mix strategy and budget level. It takes working backwards from a specific sales or response goal to help clarify what specific media types and budget levels would provide the desired level of sales engagement.
A good creative strategy is born out of the disclosure of a product or service’s unique position in the marketplace. With the addition of knowing the target market, some considerations arise. Would humor provide the best avenue for response? Or should it be a direct comparison with a competitor? What type of call to action would work best? And how will we measure response?
After the initial review of a business, their specific market and marketing goals, we can recommend and select from a wide range of media options in our tool kit. A local broad-based demographic effort might suggest a cable TV campaign. A repetitive message in static locations; outdoor media. A short-run high frequency effort; radio. A campaign to reach mobile phone users; pre-roll video. Social media lovers; Facebook, Instagram and Twitter.
We develop creative campaigns that make a lasting impact in a market and provide the most direct path to a desired outcome, whether that’s website click conversions, phone calls or cash register sales.
You’ve seen them out there; websites that seem to bury their contact information as if they don’t want you to reach out. Or websites that are stuffed to the gills with meaningless content. Worse yet, there are websites that don’t incorporate the most basic SEO practices to invite and engage visitors.
Our process for building websites includes best practices for web optimization, web hosting, content updates and website security. Your site will be mobile ready and search engine friendly with good quality content that will seek to rank high in organic search.
Our Search Engine Marketing campaigns are designed to provide not just clicks, but conversions, whether from contact form fills, phone calls or chat features. You will know exactly how each of your media sources are performing, so adjustments can be made, in real time, for any Google Adwords campaign.
Our approach to media marketing combines interdisciplinary strategy’s grounded in 30 years of negotiating skills to provide cost effective, results-producing media support. We believe a focus on media marketing “mechanics”.…. cost per rating point, page position, grp delivery, web page views, click through’s, unique visits and more, should be equally balanced with consideration of target market psychographic/demographic/interest-based profiles. The synergistic effect of using a multi-media marketing approach as a strategy has proven time and again, to provide the best ROI.
Our agency enjoys a long standing, well-respected reputation among media sellers. It comes from years of negotiations with media outlets in diverse U.S. markets. Our firm, but respectful negotiating style produces true cost effectiveness for our clients. Our media buys are bolstered with bonus spots, preferred positioning, streaming, banners, billboards or other no charge inventory. We go well beyond ratings rankers or cost per rating point, cost per thousand analysis to include reviews of ethnic, geographic/age skew, lifestyle/occupation, and audience duplication considerations. Our complete understanding of the complexities of the Broadcast/Cable TV/OTT medium and supply/demand inventory forces at work, result in providing our clients lower cost media service support.
Video advertising has progressed to the emergence of pre roll, mid-roll and post-roll video inventory from mobile Apps and websites, to OTT streaming services. Programmatic includes both video and online display inventory sold on a cost per thousand impression basis for which we can recommend an appropriate level of support for any product or service.
As online digital options proliferate, we often recommend the addition to our media plans, that of streaming radio, video pre- or post-roll or branded skin canvas options such as those available from Pandora, Vevo or iHeart media vendors.
After a bit of a hiatus these past few months, our client; a Manhattan Dentist Anesthesiologist, returned to NYC cable with a rotation of two :30 TV spots which are running in both linear TV networks and as well, on streaming TV. The linear media buy is targeted to a female audience while the streaming portion is skewed to news content.
Dental Phobia is a dental practice dedicated to those who have very strong dental phobias. The spot’s creative strategy was to engage viewers by demonstrating the warmth and support that is available at the practice. The TV flight will be running through October.
Broadcast/Cable media planning/buying and production services.
Ready to take the guess work out of making media decisions? Need a workable plan
that provides measurable impact when it comes to these considerations?...
- determining an appropriate media mix/ % of budget
- Selecting TV networks, radio station formats and media outlet coverages
- back end campaign analytic measurement and conversion metrics
Our production service capabilities:
- 16mm film
- 4K long-form video
- :30, :60 radio spots
- TV/Cable :15, :30 spots
- :15, :30 pre-roll video
Print/Collateral Design and Production
Impactful, engaging and responsive. They form the basis for the creative design and production of collateral and print ads done on behalf of our clients in medical, family leisure, sports training and consumer products, whether in B to C or B to B markets.
Out of Home
The Out-of-Home category has grown exponentially in both the variety of formats, but also in the type of location. We provide design and production and media buying services for these options:
- bus advertising
- taxi ads
- mobile billboards
- digital displays
- display racks, kiosks
A company’s branding identity is generally the first thing prospects see. That identify must, in seconds,
provide a sense of that company’s strength and corporate culture. It then must be memorable enough to provide a mental imprint of those corporate characteristics for future interactions with those prospects.
25 years+ multi-media advertising management experience on both agency and client side including retail, consumer and b to b environments. Formed Cherokee Communications Inc. in 1986 with representative accounts in consumer foods, higher education, leisure resort, medical, energy supply, and retailing. Previous positions include radio sales management, ad agency account management and direct marketing list brokerage.
Key skill set strengths:
- creative strategy development, execution
- brand positioning
- media mix strategy development and execution
- oral and written presentation
- media budget management
34+ years account management experience in diverse industries including retail, youth performance training, fitness/physical therapy, ad premiums and b to b.
Key skill strengths:
- multi-media marketing budget development, planning and execution
- pre-press and production specialist
- creative art direction management, execution
We look forward to being in touch with you to assist you in your marketing programs. Call us any time or use the contact form and we'll get back with you within 24 hours.