Miller
Cherokee

A good creative strategy is born out of the disclosure of a product or service’s unique position in the marketplace. With the addition of knowing the target market, some considerations arise. Would humor provide the best avenue for response? Or should it be a direct comparison with a competitor? What type of call to action would work best? And how will we measure response?

After the initial review of a business, their specific market and marketing goals, we can recommend and select from a wide range of media options in our tool kit. A local broad-based demographic effort might suggest a cable TV campaign. A repetitive message in static locations; outdoor media. A short-run high frequency effort; radio. A campaign to reach mobile phone users; pre-roll video. Social media lovers; Facebook, Instagram and Twitter.

We develop creative campaigns that make a lasting impact in a market and provide the most direct path to a desired outcome, whether that’s website click conversions, phone calls or cash register sales.

You’ve seen them out there; websites that seem to bury their contact information as if they don’t want you to reach out. Or websites that are stuffed to the gills with meaningless content. Worse yet, there are websites that don’t incorporate the most basic SEO practices to invite and engage visitors.

Our process for building websites includes best practices for web optimization, web hosting, content updates and website security. Your site will be mobile ready and search engine friendly with good quality content that will seek to rank high in organic search.

Our Search Engine Marketing campaigns are designed to provide not just clicks, but conversions, whether from contact form fills, phone calls or chat features. You will know exactly how each of your media sources are performing, so adjustments can be made, in real time, for any Google Adwords campaign.

Our approach to media marketing combines interdisciplinary strategy’s grounded in 30 years of negotiating skills to provide cost effective, results-producing media support. We believe a focus on media marketing “mechanics”.…. cost per rating point, page position, grp delivery, web page views, click through’s, unique visits and more, should be equally balanced with consideration of target market psychographic/demographic/interest-based profiles. The synergistic effect of using a multi-media marketing approach as a strategy has proven time and again, to provide the best ROI.

Today’s consumers find their news and entertainment through a myriad of choices from video on demand and podcasts to streaming TV, radio and traditional linear TV. That information is being sourced by iPhone, tablets, laptops, big screen TV and webcasts. Each platform and each device offers both unique business prospecting opportunities and challenges.

We can reach your best prospects at the household level utilizing demographic, geo fencing location, 3^rd party purchase and search history data. Ad messaging can be delivered at home, on the go or on mobile devices. For TV, ads can be served to either cable or non-cable households.

Real time campaign monitoring and conversion reporting ensures subsequent success as measured by Google Analytics dashboards provided to clients.

Our agency enjoys a long standing, well-respected reputation among media sellers. It comes from years of negotiations with media outlets in diverse U.S.  markets. Our firm, but respectful negotiating style produces true cost effectiveness for our clients. We go well beyond ratings rankers or cost per rating point, cost per thousand analysis to include reviews of ethnic, geographic/age skew, lifestyle/occupation, and audience duplication considerations. We bring a solid understanding of the complexities of the Broadcast/Cable TV/OTT/Connected TV platforms to each of our clients, resulting in cost-effective and results-oriented campaigns.

Video advertising has progressed to the emergence of pre roll, mid-roll and post-roll video inventory from mobile Apps and websites, to OTT streaming services. Programmatic includes both video and online display inventory sold on a cost per thousand impression basis for which we can recommend an appropriate level of support for any product or service.

Today’s targeting options for video are robust. They can include demographic, occupational and geo location data, along with search and online purchase histories. Reach prospects on their mobile devices or on their big screens at home for both cable or non-cable households and measure your campaign success through dashboard monitoring and website analytics.

Expand your reach on radio by adding in a streaming component. Streaming commercials generally run separately from traditional linear radio, so you’re not duplicating audience. Plus, you’re reaching a high percentage of streaming listenership while they are at work.

With Connected TV’s growth, it has become a key component in media buys designed to reach the full complement of TV viewing. Our Connected TV inventory includes, among many others, premium networks such as HGTV, Discovery, Fox Sports, ESPN, NBC/ABC News, CNN, Telemundo and Lifetime and content suppliers such as FreeWheel, Google and Verizon Media.